Where We Look for Niche Opportunities

We do not choose a venture simply because an industry is large or fashionable. We look for a specific problem, an underserved audience and a credible way to create and capture value.

Opportunity Areas

Specialist information and discovery

Audiences that struggle to find dependable answers, compare relevant options or reach a suitable provider.

Focused ecommerce

Customers whose specialist product needs are poorly served by existing ranges, buying information or purchasing processes.

Workflow and transaction platforms

Groups that rely on fragmented tools or manual processes to complete a recurring task.

Regional and language gaps

Markets where an existing type of solution does not adequately meet local language, buying or workflow needs.

What Makes an Opportunity Worth Pursuing

A clearly defined user problem
Evidence of demand rather than novelty alone
A proposition that improves on available alternatives
Reachable customers and a workable cost structure
A practical route to launch and profitable operation