EN Find and Validate the Market Gap
Our starting point is an underserved need, not a predetermined technology. Research helps us decide whether to build, what to build and how much to invest before the next evidence point.
Understand the Gap
- Who experiences the problem?
- How often does it occur and why does it matter?
- What alternatives do people use today?
- Where do those alternatives fall short?
- What would make a new solution worth choosing?
Test the Business Model
We examine routes to revenue, willingness to pay, acquisition channels, likely operating costs and the resources needed to launch. Assumptions should be made explicit so they can be tested.
Small experiments, audience conversations and focused releases help reduce uncertainty. They do not guarantee demand or profit.
Make an Investment Decision
We prioritise opportunities where user value and commercial potential reinforce each other. Evidence may justify a build, a revised proposition, a smaller test or a decision not to proceed.