From Market Gap to Digital Venture

Research a specific audience, its unmet needs and the weaknesses of existing alternatives.

Test the value proposition, likely demand, route to revenue and main cost assumptions before committing to a larger build.

Choose the website, ecommerce or platform model and the essential features needed to deliver the core value.

Develop the experience, content and integrations. Test usability, reliability and the actions users need to complete.

Launch the product and test appropriate acquisition channels. Make the proposition clear to the people it is designed to serve.

Review user feedback, conversion, retention, revenue and costs. Look for evidence that the venture benefits its audience and can operate profitably.

Prioritise changes that improve the experience or economics. Expand when evidence supports it; revise or stop approaches that do not work.